League Prepares to Launch New Approach to Online Voter Information

Big changes are coming soon to the Internet near you!  Building on last fall’s successful test of Smart Voter’s new “Next Generation” web technology, the state League is poised to launch a brand new way of engaging and informing California voters online later this year.  Detailed plans are currently being finalized and are expected to be announced at the state League Convention in San Jose on May 16-19.

The new approach is expected to incorporate the most current techniques from both online journalism and interactive web technology to create a completely new experience for the 24 million Californians who will be eligible to vote in 2014.  Regular updates and news stories based on some of the best coverage and analysis of election-related subjects in the Golden State will be featured at the completely-redesigned Smart Voter® website, along with the award-winning personal ballot lookup that California voters have used for more than fifteen years.  Visitors will be able to enjoy a robust range of streaming videos, audio clips, interactive graphics and carefully-selected stories about upcoming election issues and contests, ballot measures and changes to the voting process.

Importantly, the new Smart Voter® will allow the League at all levels to partner more extensively with other leading civic groups and news media outlets around the state, and to provide information tools and content that can be easily shared on the websites, mobile apps and social media of those organizations to greatly expand our impact.  The Next Generation design will make all of this valuable information just as easy to explore on the touch screens of smartphones and tablet computers as the biggest flat panel monitor.

By spearheading these capabilities to expand and innovate in how we will provide voter service, the leadership of Smart Voter® hopes to ensure that local Leagues throughout California will have the tools to be a vital source for voters well into the 21st century.  A campaign to raise additional support to complete this important transition to the League’s future in online voter information is currently underway.  Right now, thanks to a $25,000 challenge offered by a group of longtime Smart Voter® supporters, every new or increased donation to Smart Voter for the Next Generation project by June 30, 2013 will be matched until the challenge goal is met. Checks should be sent to LWVC Education Fund, 1107 9th Street, Suite 300, Sacramento CA 95814-3608, with a notation that you wish to designate your gift to Smart Voter. We appreciate your support!

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