Who would have thought that following a political campaign would lead to learning all sorts of new facts about typography? Barak Obama’s campaign publicity has led to much discussion about his effective use of a typeface on all of his communications. Most of us are unaware of the subtleties of typeface design and what the look of a set of letters can convey, but the New York Times article this morning shows how different a simple word like “Change” can look in different styles of type. Being reminded of the effects of design on the impact of information and advertising may make us all more aware of how corporations and other institutions use type and design elements to convey their messages. It’s surprising how a simple interest in keeping abreast of current events can make us smarter in so many areas of our lives.
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